Sourcing. Branding. Salesing.

Strategic Brand Excellence

Connecting businesses with ideas that transform future opportunities

Sourcing. Branding. Salesing.

Strategic Brand Excellence

Connecting businesses with ideas that transform future opportunities

SBS Consulting: Our Company
at a Glance

Experts in Sourcing,
Branding & Salesing

Mitch Carlin has spent the last 40 years in the sports & fitness industry working in all aspects of consumer product business from retail management and purchasing to manufacturing, product design and development. In his vast career he has traveled the world working directly with manufacturers and marketers developing consumer products. 

He has founded and owned companies such as TKO, Pure Fun & Fitness and developed product lines for Walmart, Target, Amazon, Aldi, Five Below, Sharper Image, Toys Rus, Body Glove, EZbags, and Hitman among other leading brands. 

Mitch’s experience has made him an expert when it comes to product development and sales of consumer products instore and online. Understanding how to mitigate specific obstacles and challenges within the industry, he has created successful partnerships with every major retailer in North America as well as many of the best international chain stores. 

Throughout his career Mitch has developed over 1,000 consumer products from concept to the finished product sold on retail shelves around the globe. 

Outside of his career Mitch is a family man and spends his weekends with his wife and two daughters in Raleigh, NC. Entrepreneur at heart, Mitch knows how to take an idea and turn it into reality.

SBS Consulting: Our Company at a Glance

Experts in Sourcing,
Branding & Salesing

Mitch Carlin has spent the last 40 years in the sports & fitness industry working in all aspects of consumer product business from retail management and purchasing to manufacturing, product design and development. In his vast career he has traveled the world working directly with manufacturers and marketers developing consumer products. 

From Strategy to Concept to Execution

We Are Committed To Helping
Business Professionals Grow

Consulting

Consulting

We are a trusted brand that has over 25 years of experience in product development and marketing. Our experienced team is ready to work with you and advise you on the best opportunities for your goals.

Sourcing

Sourcing

Plan for your new product with our expert global sourcing or with products and brands we represent.

Branding

Branding

We can help with your product brand direction, package design assistance, marketing strategy, consumer product testing, and global compliance.

Salesing

Salesing

You and all your business planning needs are in expert hands. We can help you develop a sales and marketing strategy that will truly speak to customers.

Consulting

We are a trusted brand that has over 25 years of experience in product development and marketing. Our experienced team is ready to work with you and advise you on the best opportunities for your goals.

Sourcing

Plan for your new product with our expert global sourcing or with products and brands we represent.

Branding

We can help with your product brand direction, package design assistance, marketing strategy, consumer product testing, and global compliance.

Salesing​

You and all your business planning needs are in expert hands. We can help you develop a sales and marketing strategy that will truly speak to customers.

Our Brands

Brands We’ve Started & Developed Over The Years

Our Brands

Brands We’ve Started & Developed Over The Years

Why Work With Us?

We Are Dedicated to You & Your Business Goals

With over 25 years experience, we understand what it takes to bring your ideas to the market.

Personal Account Manager
Quick Project Turnaround
Compliance & Requirement expertise
Private Label Development
Marketplace Strategy
Shipping & Logistics
Factory Evaluation & Costing
Retail/Big Box Sales Assistance
November 1, 2021

Five Below​

“When Five Below needed a vendor partner to lead its growth driven strategy within the sports/ fitness categories, we were fortunate to join with Mitch Carlin to lead this challenge.” – Alan Sausner, VP/Merchandise Manager Five Below

November 1, 2021

Andrea Hammer

“My dream to create a safe and effective weighted, strength & fitness training product was manifested, because of Mitch!” – Andrea Hammer, The MaxPAC®

Premium partners

Brands We’ve Worked With

Premium partners

Brands We’ve Worked With

Need assistance with your product? Don’t we all. We have your business objectives, and product goals in mind. You and all your business planning needs are in expert hands. Leave it to us, let us help you develop, produce, and ship your next product. Did we mention, as well as do introductions and host sales calls with Big Box Stores?

Are you ready to take this to a whole new level? We are!

Why Do We Do What We DO?

Our Client Stories

We have had the pleasure of working with many brands and retailers over the years. Here’s what they have to say.

SBS Marketplace offers the following:

Let’s Talk & Get Your Ideas to the Market

Contact Us!

Mitch Carlin

Has spent the last 40 years in the sports & fitness industry working in all aspects of consumer product business from retail management and purchasing to manufacturing, product design and development. In his vast career he has traveled the world working directly with manufacturers and marketers developing consumer products. 

He has founded and owned companies such as TKO, Pure Fun & Fitness and developed product lines for Walmart, Target, Amazon, Aldi, Five Below, Sharper Image, Toys Rus, Body Glove, EZbags, and Hitman among other leading brands. 

Mitch’s experience has made him an expert when it comes to product development and sales of consumer products instore and online. Understanding how to mitigate specific obstacles and challenges within the industry, he has created successful partnerships with every major retailer in North America as well as many of the best international chain stores. 

Throughout his career Mitch has developed over 1,000 consumer products from concept to the finished product sold on retail shelves around the globe. 

Outside of his career Mitch is a family man and spends his weekends with his wife and two daughters in Raleigh, NC. Entrepreneur at heart, Mitch knows how to take an idea and turn it into reality.

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